5 Tips to Make the Most of Commercial Building Signs

Exterior business signs on the outside of commercial buildings are not something we often think about. However, if we pass by a catchy, distinctive sign, such as the sign on Walmart buildings across the country, the sign will likely grab our attention, even if we don’t realize it. The distinctive sign becomes engrained in our memory. If someone were to ask us where the Walmart is located in our city, chances are you could provide directions. If you closed your eyes, you might even be able to imagine the color on the Walmart sign.

How to Make Your Commercial Sign Distinctive and Memorable

The look and quality of your sign are a reflection of your company’s image.

Make sure to invest in high-quality, striking signs that say who you are and what you do with signs that show you care about your company, your signage, and your customers.

Customize your sign to reflect your company’s distinct personality.

Whether you choose fascia signs, dimensional channel letters, a pylon sign or a stately monument sign for your commercial property, your sign should be as unique as your business.

Work with a reputable sign company in Austin to design, fabricate and install your sign.

Your exterior business sign is a big investment. Make sure you have made the right choice by working with a reputable sign company which offers “concept to completion” services to design, fabricate and install your sign and also work with you to ensure you have the right permits in place. While many signs affixed to building exteriors do not require a permit for installation, sign bylaws cover the placement, size and mounting method. Business owners should also check with their landlord on any sign restrictions they may have.  

Ensure your design is simple, straightforward, and striking. 

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• Business building signs are often noticeable from quite a distance, especially if they are easy to read. A simple message, presented in a unique way is one we often remember.
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• Commercial building signs are an important tool to advertise your business. 
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• Many business owners are surprised to learn that about 85% of their potential customers pass by their business every month! It is certainly worthwhile to invest in a quality business sign for your building that will get attention and increase business.  
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• There’s a sign with your name on it—literally!
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• Choose from Plexiglass, acrylic, metal, vinyl, glass or wood, backlit, 3-D, pylon, post and pillar, monument, channel letters—there is a sign that is just right for your company.   Choosing the right commercial building signs is important to your image. Trust the commercial building sign experts at Georgetown Sign Company in the Austin area.  Call us today for a free consultation.

Source: https://georgetownsign.com/5-tips-to-make-the-most-of-commercial-building-signs/

How to Find the Perfect Mix of Exterior Signs for Your Business

 Having the perfect mix of exterior signs is like having the perfect recipe for your favorite cake. Leave out one ingredient, like the eggs or the baking soda, and suddenly your cake is a flop!

Having the perfect mix of outdoor business signs guarantees you have the right recipe for success!

What are the Key Ingredients to Creating the Perfect Mix of Exterior Business Signs in Austin?  

Start with an attention-grabbing outdoor business sign to mark your location and tell customers who you are and what you do.  Add a sign at your entrance to entice customers to come inside and then add a little spice with an awning sign or window displays. Here are some options we can offer you for your unique recipe.

Pylon Outdoor Business Signs: A tall pylon sign that towers above your business is the king of signs when it comes to having your business stand out in a crowd. Pylon signs can be backlit or feature LED lighting and messaging to promote your business 24/7.

Permanent Monument Signs: Iconic monument signs solidly signify your location and your company’s personality. They can be customized with a variety of materials such as stone, brick, wood, cement, glass and other materials and the permanent structures can be designed to incorporate LED messaging or backlit signs. 

Channel Letters: unique single letter backlit signs can be affixed to a building or even on a roof top and are designed to be seen from a fair distance. Distinctive and unique, these are premium signs which offer optimal attention.

Exterior Building Signs: secured to the side of your building, these signs take up little space but are effective in showcasing your company name and logo. They too can be customized in terms of color, size, shape and messaging to reflect your company image.

Overhead Hanging Signs Marking Your Entrance: Often used along busy downtown streets, these hanging signs draw attention just above eye level. From rustic to sleek, these signs can be made from redwood or dura-wood to PVC or aluminum, depending on the look you want.  

Awning Signs Add a Touch of Class: awning signs are a distinguishing feature that will set your company apart on a busy street. There are a surprising number of design options including the shape, colors, design and illumination.  

Window Decals: Your store-front and windows are the ideal spot to add additional signs to draw attention at eye-level to promote sales or brands or enhance the look of your building’s exterior.  

Finding the Perfect Business Signs in Austin, Texas

At Georgetown Sign Company, we know your business is unique and custom outdoor business signs are a great way to show it! We’ll work with you to devise a sign strategy that is the perfect mix for your company. Call us today for a free consultation.

Source: https://georgetownsign.com/how-to-find-the-perfect-mix-of-exterior-signs-for-your-business/

Why Are Illuminated Channel Letters So Popular?

Why are business owners in Georgetown choosing illuminated channel letter signs to promote their businesses? Let us “spell it out” for you! These bold, dynamic, 3-D individual letters can be used to promote your business in a big way.

Tall and thin, short and stout; uniquely designed channel letters attract attention day and night to tell customers who you are and where you are located. Did you know that an attention-grabbing sign can help attract up to 50 per cent of your customers? If your current sign is dull or unnoticeable, sales opportunities may be passing right you by. The solution? Illuminated channel letters—the unique way to gain peoples’ attention and their business.   

Backlit Channel Letters Signs Will Make Your Business Shine Day and Night Exterior Signs

1. 24/7 Visibility for Your Business

Channel letters can be illuminated or non-illuminated, however the visibility of your sign doubles with backlit and LED channel letters by promoting your business 24/7. The letters can be enhanced with energy-efficient LED lights which can be seen from a distance. Just imagine how impressive giant backlit or LED channel letters would look on your roof top or store front!   

2. Choose a Sign That is as Unique as Your Business

Although channel letter signs are gaining popularity, they are still unique enough to really get noticed. The 3-D individual letters can be various heights, depths, and font styles to reflect the personality of your business.  

3. Durable and Long-Lasting

Your investment will pay off for years to come thanks to the durability and good looks of the design. The individual letters are constructed from top-of-the-line, rust-proof stainless steel or aluminum.

4. Premium Signs are Worth the Investment

LED and backlit channel letters are considered premium signs—the cream of the crop of signs, so to speak. Frankly, they are labour-intensive to produce, but like anything worthwhile, from a designer handbag or a valuable roadster, they are well worth the money in terms of the years of benefits you derive from your investment. They truly are unique and one-of-a-kind, just like your business.  

Where can you get illuminated channel letters in the Georgetown/Austin area?  

At Georgetown Sign Company in the Austin area, we design, fabricate, and install exceptional LED and backlit channel letters on your business. We will work with you to create signs which suit your needs and your budget. Our service incudes surveying your property, providing you with a permit-ready design, manufacturing, and installation. Contact us now for a free consultation.

Source: https://georgetownsign.com/why-are-illuminated-channel-letters-so-popular/

5 Reasons Vehicle Wraps are so Effective for Local Advertising

Many Georgetown business owners say they wish they had thought of it sooner—using vehicle wraps, that is, to turn their company vehicles into attention-grabbing, portable billboards!

Do you Know Why Custom Vehicle Wraps Have Proven to be so Popular in Austin?

• You Can’t Help but Read Them!

Most of us would agree that it’s human nature to read what’s in front of us, whether it be the back of a cereal box or the back of that van sitting in front of us in traffic. This is exactly the point of auto wraps—people read them, think about them, and hopefully, act on them in terms of trying a new restaurant or the latest type of beer!

• They Stand Out in a Crowd

In a sea of vehicles on our downtown streets or busy highways, it’s not likely that a car or van beside you stands out (unless it’s a bright red Ferrari), but what we do notice is vehicles that are covered in bright, noticeable graphics. Auto or truck wraps can be completely customized to really stand out in a crowd. As your vehicles drive around town, they promote your company and your message to potential clients.   

• Vehicle Wraps Promote Your Message to a Targeted Local Audience

Whether you own a gym, a hair salon, or a local pharmacy, as a business owner, it is a smart investment to promote your business to a targeted audience. Turn unused space on your vehicles into portable ads that will be seen in your parking lot and in your community.

• Reach People on the Move with Custom Vinyl Wraps on Your Vehicles

A study conducted by  Arbitron, Inc., shows that 90% of Americans travel by car on a weekly basis. This creates huge potential for business owners to reach a huge audience while they are in their cars, travelling to work, home or the local soccer field. And the same study concludes that clear, easy to read auto wraps can generate 25,000 to 55,000 impressions a day!

• Vehicle Wraps Are a Cost-Effective and Unique Form of Advertising

Business owners in Austin, Texas are discovering that vehicle wraps are a good advertising investment. Not only are they unique, the benefits of ‘being noticed’ are being enjoyed as soon as your newly transformed vehicles roll out of the shop, and for up to five years, regardless of weather.

Learn How to Turn Your Company Fleet into Moving Billboards with Vehicle Wraps

Whether it’s one car or an entire fleet, trust Georgetown Sign Company in Austin to professionally design, manufacture and install your custom vehicle wraps. Contact us today for a free quote.

Source: https://georgetownsign.com/5-reasons-vehicle-wraps-are-so-effective-for-local-advertising/

How to Choose the Perfect Set of Trade Show Displays

 Trade shows are excellent opportunities for business owners to meet potential clients face-to-face, reach out to existing customers, generate qualified leads, or close a sale. Trade shows may be on hold for a little while longer, but it’s still important to have the proper physical marketing assets ready for when it’s safe to have an in-person show again. Now is a great time to invest in some new trade show banners and displays. This way, you’ll have one less item to worry about when it comes time to go to your first trade show after quarantine.

Tips for Choosing the Ideal Set

It’s easy to get caught in planning the display modules and trade show banner design or which promotional items to bring. These are details you can actually leave to the trade show experts. The more important thing to consider first of all is your goal. What do you intend to achieve?

As soon as you have the end clearly in mind, the means become clear as well. This becomes your basis for choosing the color theme and the elements of your booth. Below are factors to consider in choosing the right set for your next trade show display.

Your Brand’s Personality

Consistency is the key to establishing your presence and brand identity in the community. By consistently using your company’s color palette, font style, logo, and tagline throughout your marketing campaign, your brand will soon become a household name. Keep this in mind when you choose your modular display and trade show banner design.

Your Target Audience

Take the time to study the personality and interests of your target market. What appeals to chefs may not necessarily catch the attention of realtors. Understanding your audience helps you formulate the perfect content for your trade show banners, digital displays, or even promotional items.

Your Objectives.

Besides drawing in the right crowd to your booth, what would like them to do? It’s good to hand out brochures and useful items with your company name or logo on them, but it’s best to personally meet them and introduce your products or services. For this you need a place to sit down and answer their questions. Exhibits present a unique opportunity for potential clients to actually see, touch or smell your merchandise. Grab this chance to have them experience first-hand the benefits of doing business with you.

Consider a Mix of Mediums

Remember there are different types of people in a trade show. Some are attracted by visual presentations, some prefer to listen to you talk, some are in a hurry and would be content to grab a brochure. Make sure your display contains elements that appeal to all kinds of personalities and carry your contact information. Digital displays that show vivid moving pictures mounted overhead are better at capturing attention than posters with still photos and texts.

Finally, if you wish to use your display modules at another event, make sure you opt for portable and durable materials that can easily be updated. A high quality retractable trade show banner stand, for instance, will definitely come in handy in your next trade shows.

Trade Show Experts in Texas

Georgetown is one of the many places in the U.S. that hosts the most exciting trade shows every year. If you are looking to hit the road any time soon, contact no less than the experts in trade show displays at Georgetown Sign Company. From lightweight modular displays, digital screens, fade-resistant banners to lifetime trade show banner stand, they have it all for you.

Call Georgetown Sign Company now to speak with a trade show specialist and get a free consultation.

Source: https://georgetownsign.com/how-to-choose-the-perfect-set-of-trade-show-displays/

Give Your Visitors a Perfect Welcome with Office Reception Signage

Office reception areas are where you receive both existing and potential clients. How the overall ambiance of the space feels affects the way you receive these clients to a great extent. Make them feel welcome and comfortable with office lobby signs that spell elegance and echo your company’s commitment to excellent service.

Office Reception Signs For Your Georgetown Business

Exterior business signs are indispensable in pointing people to your business location. Once they make it through your doors, however, your office lobby signs take over in creating that positive first impression on your customers. Grab this opportunity to wow your audience and communicate your company values through a professionally-made and installed lobby signage system.

While we don’t consciously notice or acknowledge the presence of signs in places we visit, their absence can make a huge difference in our daily activities. Imagine not knowing where to find the way to the rest room or going down a hallway only to find out it’s a dead end because there is ongoing renovation. Visual communication tools are helpful in keeping customers in the know and telling them you value their convenience, safety, and wellbeing. Below are essential pieces of signage your organization should consider having in your reception areas.

Lobby Signs

Office wall signage behind the reception desk that bears your company logo or company name is a catchy statement that tells walk-in customers they have come to the right place. Among the widely-used materials are the classic indoor dimensional letter signs made of fabricated metal or plastic. You can get creative and opt for back-lit or halo-lit letters for something that really stands out.

Desk Signs

Table-top signs made of acrylic, metal or faux wood can be used to indicate a reception desk, a specific window or a particular person’s desk. These smaller pieces of signage materials can be designed to complement your office wall signage and help you achieve a more professional look for your interior.

Wayfinding Signs

Indoor wayfinding signs are useful in showing your customers the way to the elevators, the stairs, the rest rooms or the fire exit. Some people prefer to do things on their own and are uncomfortable asking strangers for directions. With a wayfinding signage system in place, you make it easier for everyone to navigate your spaces comfortably.

Other signs you can invest in are lobby directory signs, window clings, and decals that show your hours of operation or indoor event banners and standees.

The Top Sign Company in Texas

Give your visitors the best welcome and the feeling of confidence in doing business with you right at your reception area with an elegant office reception signage system. At Georgetown Sign Company, we constantly innovate to provide our clients with no less than the highest quality signage system that delivers outstanding results. Visual appeal is important to us but we also put premium on functionality. We work to ensure that each piece of signage works in perfect harmony with the rest of your visual communications tools to keep your customers engaged.

If you are ready to give your interior a revamp, speak to a sign expert with Georgetown Sign Company now and get a complimentary quote.

Source: https://georgetownsign.com/give-your-visitors-a-perfect-welcome-with-office-reception-signage/

Exterior Building Signs: Turn Your Business Location into a Landmark

Your outdoor business signs are not just good at pointing customers to your location, but they can also turn your business location into a landmark. If a friend has ever asked for directions and you answered, “Two blocks down the street from McDonald’s,” then you know how effective those towering golden arches are as exterior building signs.

Why Exterior Business Signs Are Indispensable to Your Business

Despite the advent of digital marketing and social media, brick and mortar businesses need some sort marker to lead customers to their doorstep. Here are some of the reasons why outdoor business signs are important to your success.

• Strengthen Your Brand: Nothing establishes your identity better than captivating outdoor signs. A professionally-designed business sign placed in a strategic location within the community serves as an untiring brand ambassador for you.

• Get 24/7 Advertising: Rain or shine, an outdoor sign that carries your company name or logo shows people you exist. Get maximum exposure with illuminated building signs that work even after sunset.
  
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• Help People Find Their Way to You: Exterior wayfinding signs help address navigational issues and make it easier for your customers to find you. Additionally, both locals and tourists can use your hard-to-miss signage in locating other places of interest, making you an important landmark in the neighborhood.

How to Choose the Right Outdoor Sign for You

Regardless of your location, you can be sure to have a suitable exterior sign for your type business. Protruding commercial business signs, for instance, are mounted on walls to indicate the location of offices up in a commercial building. If you are lucky enough to own an entire building with some parking space, a lighted monument sign at the entry way would be an ideal option to complement a dimensional letter sign on the building’s façade.

Commercial building signs come in many shapes and sizes and are available in different prices, too. If you are just starting out and choose not to spend a fortune on long wearing metal signs, vinyl banners and varieties of affordable plastic signs are also available.

The Top Sign Company in Georgetown

Commercial building signs are not inexpensive. They require weather-resistant materials to remain vibrant for years despite being exposed to the elements day in and day out. To ensure you make the most of your investment, choose to work only with the most eligible sign manufacturers in Georgetown. Georgetown Sign Company is a full-service sign company that uses only the highest quality signage materials and state-of-the-art installation techniques to ensure you receive no less than the best results.

Call Georgetown Sign Company today to speak with our sign specialists and get a start on the outdoor sign that gets you noticed.

Source: https://georgetownsign.com/exterior-building-signs-turn-your-business-location-into-a-landmark/