The Ultimate Guide to Commercial Building Signs: Elevate Your Business Presence

In today's bustling business landscape, making a memorable first impression is more important than ever. Commercial building signs play a pivotal role in achieving this by boosting visibility, enhancing brand recognition, and providing essential information to potential customers. This comprehensive guide will delve into the importance of commercial building signs, the different types available, design considerations, and the role of compliance and permits.

The Importance of Commercial Building Signs

Commercial building signs serve several crucial functions:

• Visibility: These signs ensure that your business is easily seen and recognized, even from a distance. This is especially important in busy commercial areas where numerous businesses compete for attention.

• Brand Identity: A well-designed sign reflects your brand’s identity, values, and professionalism. It helps create a lasting impression on your customers.

• Information: Commercial building signs provide essential information such as the name of the business, logo, contact details, and hours of operation. This helps potential customers know what to expect before they walk in.

Commercial building signs are often the first interaction potential customers have with your business. A poorly designed or hard-to-read sign can deter customers, while a striking and clear sign can draw them in and make a positive impression.

Types of Commercial Building Signs

Choosing the right type of commercial building sign depends on your business needs, location, and design preferences. Here are some popular options:

1. Channel Letters: Individual letters that can be illuminated, offering high visibility both day and night. They are perfect for storefronts and corporate offices. Channel letters come in various styles, including front-lit, back-lit, and halo-lit options, allowing for creative and eye-catching designs.

2. Dimensional Letters: Three-dimensional letters that add depth and sophistication to your building's facade. They are often used for a modern and professional look. These signs are typically made from materials such as metal, acrylic, or PVC, providing durability and a sleek appearance.

3. Cabinet Signs: Box-like structures that house illuminated graphics and text. They are versatile and can be customized to suit various design preferences. Cabinet signs are ideal for businesses that require a larger display area for their branding and information.

4. Projecting Signs: Signs that extend from the building, perpendicular to the wall. They are ideal for attracting foot traffic in busy urban areas. Projecting signs can be double-sided, ensuring visibility from multiple directions.

5. Blade Signs: Smaller signs that project from the side of the building. They are often used in pedestrian-friendly areas to attract the attention of passersby.

6. Monument Signs: Freestanding signs typically placed at the entrance of a property. They are substantial and can be customized with various materials and lighting options.

Designing Effective Commercial Building Signs

To maximize the impact of your commercial building sign, consider the following design tips:

• Simplicity: Keep the design clean and straightforward. Avoid clutter and ensure that the text is easy to read. A simple design with a clear message will make a stronger impact than a complicated one.

• Contrast: Use contrasting colors to enhance visibility. Dark text on a light background or vice versa works well. High contrast ensures that your sign stands out, even from a distance.

• Font Choice: Choose fonts that are legible from a distance. Avoid overly ornate fonts that may be difficult to read. Sans-serif fonts are generally more readable and work well for commercial building signs.

• Lighting: Incorporate lighting to ensure your sign is visible at all times. LED lights are energy-efficient and provide excellent illumination. Illuminated signs are especially important for businesses that operate at night or in low-light areas.

• Materials: Select durable materials that can withstand weather conditions and maintain their appearance over time. Consider materials such as aluminum, stainless steel, or high-quality acrylic for longevity and a polished look.

The Role of Color and Branding

Colors play a significant role in the effectiveness of commercial building signs. They not only enhance visibility but also convey emotions and associations. For example, blue often represents trust and professionalism, while red can evoke excitement and urgency. When choosing colors for your sign, consider your brand's color palette and the message you want to convey.

Branding is another crucial aspect. Your commercial building sign should align with your overall brand identity. This includes using consistent colors, fonts, and logos. Consistency helps reinforce brand recognition and builds trust with your customers. A well-branded sign can make your business more memorable and distinguish you from competitors.

Compliance and Permits

Before installing a commercial building sign, it’s crucial to check local regulations and obtain the necessary permits. Each city or municipality may have specific guidelines regarding the size, placement, and lighting of signs. Compliance with these regulations will prevent legal issues and ensure your sign is installed correctly.

Some common regulations include:

• Size Restrictions: Limits on the maximum size of the sign based on the building’s frontage or total square footage.

• Placement Restrictions: Rules about where signs can be placed, such as setbacks from the street or neighboring properties.

• Lighting Restrictions: Guidelines on the type and intensity of lighting to minimize light pollution and ensure safety.

Failing to adhere to these regulations can result in fines, removal of the sign, or other legal consequences. It's essential to work with a reputable sign company that understands local laws and can assist with the permitting process.

Installation and Maintenance

Once you have designed your sign and obtained the necessary permits, the next step is installation. Proper installation is critical to ensure that your sign is secure and functions as intended. Hiring a professional sign installer will ensure that the sign is mounted correctly and safely.

Maintenance is also important to keep your sign looking its best. Regular cleaning and inspections can help identify any issues, such as burnt-out lights or weather damage, that need to be addressed. A well-maintained sign will continue to attract customers and represent your brand positively.

Leveraging Technology for Commercial Building Signs

Advancements in technology have revolutionized the sign-making industry. Digital signage, in particular, has become increasingly popular. These signs use LED or LCD screens to display dynamic content, such as videos, animations, and real-time updates. Digital signs offer several advantages:

• Versatility: Content can be easily updated to reflect new promotions, events, or changes in business hours.

• Engagement: Dynamic content is more likely to capture the attention of passersby and engage customers.

• Customization: Digital signs can be tailored to display content specific to different times of the day or target audience segments.

In addition to digital signage, technology has also improved the durability and design capabilities of traditional signs. For example, CNC routing and laser cutting allow for precise and intricate designs, while UV-resistant coatings ensure that signs maintain their appearance despite exposure to sunlight.

The Future of Commercial Building Signs

As businesses continue to evolve, the demand for innovative and eye-catching commercial building signs will only increase. Businesses that invest in high-quality, well-designed signs will be better positioned to attract customers and stand out in a crowded market. The integration of technology and sustainable materials will also play a significant role in the future of commercial building signs, offering new opportunities for creativity and functionality.

Conclusion

Commercial building signs are a vital investment for any business looking to enhance its visibility and brand identity. By choosing the right type of sign, focusing on effective design, and adhering to local regulations, you can create a compelling presence that attracts customers and drives business success.

Remember, your commercial building sign is often the first impression customers have of your business. Make it count!

10 Options for Storefront Signs That Stand Out

 

Without well-made storefront signage, you might as well close up your shop. If you can’t give people a reason to come into your business, then they won’t. It’s that simple. Storefront signs are your chance to make an intriguing first impression that makes people want to know more about your business. But you have to use the right type of signage to ensure your message is seen.

At Georgetown Signs, we work with businesses in Austin, TX, teaching them ways to make the most out of their signs. Signs can be the difference between your business being successful or going bankrupt: it is imperative you let people know you are open for business. Give them good service, and you create a word-of-mouth buzz, but it all starts with that first person that gives you a chance because they see your signs.

Why Do You Need New Commercial Building Signs?

It does take some time and investment to get new building signs for your business. However, your time and energy are worth it. New outdoor signs can bring in new customers and benefit your business in many other ways. Discover why you need a new commercial building sign below.

Your Signs are in Poor Condition

Do some of your sign’s letters no longer light up? Have birds infested and broken the sign? Or, has rust started to ruin the look of the sign? Your sign reflects your business, so people develop a bad impression of your business when it looks bad. It is time to get a sign that will create a better image.

You’ve Changed Your Branding

Brand updates are exciting times. You’ve spent a lot of time investing in a new look that will better appeal to your customers and explain everything your brand stands for. Don’t wait. Start broadcasting that new brand image with brand new building signs for your business.

You Want More Customers

Commercial building signs are ultimately about catching attention, furthering your brand awareness, bringing in more foot traffic, and boosting your sales. Old signs slowly fade into the background, but a brand new sign will catch attention just due to novelty. You should also get a better sign design that will perform better over time, even when it becomes a reliable fixture in your landscape.

You Could Upgrade to a Better Sign-Type

There are a few different kinds of outdoor signs, some of which better represent certain brands. Here are your options:

• Dimensional lettering signs
• Channel letter signs
• Cabinet signs
• Awning signs
• Window signs

Which sign would be an upgrade for you? It all depends on what your brand is about. The professional designers at Georgetown Sign Company can help you choose the exact right sign type for you.

Trust Georgetown Sign Company in Austin, TX

Georgetown Sign Company offers a wide range of quality commercial building signs that can raise your business’s profile and bring in new customers. Our designs always reflect your goals first and foremost, and we offer a fast turnaround on new signs. If you’re in Austin, TX, contact us today to get started on your sign. We provide complimentary quotes to get you started.

Source: https://georgetownsign.com/why-do-you-need-new-commercial-building-signs/

5 Tips to Make the Most of Commercial Building Signs

Exterior business signs on the outside of commercial buildings are not something we often think about. However, if we pass by a catchy, distinctive sign, such as the sign on Walmart buildings across the country, the sign will likely grab our attention, even if we don’t realize it. The distinctive sign becomes engrained in our memory. If someone were to ask us where the Walmart is located in our city, chances are you could provide directions. If you closed your eyes, you might even be able to imagine the color on the Walmart sign.

How to Make Your Commercial Sign Distinctive and Memorable

The look and quality of your sign are a reflection of your company’s image.

Make sure to invest in high-quality, striking signs that say who you are and what you do with signs that show you care about your company, your signage, and your customers.

Customize your sign to reflect your company’s distinct personality.

Whether you choose fascia signs, dimensional channel letters, a pylon sign or a stately monument sign for your commercial property, your sign should be as unique as your business.

Work with a reputable sign company in Austin to design, fabricate and install your sign.

Your exterior business sign is a big investment. Make sure you have made the right choice by working with a reputable sign company which offers “concept to completion” services to design, fabricate and install your sign and also work with you to ensure you have the right permits in place. While many signs affixed to building exteriors do not require a permit for installation, sign bylaws cover the placement, size and mounting method. Business owners should also check with their landlord on any sign restrictions they may have.  

Ensure your design is simple, straightforward, and striking. 

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• Business building signs are often noticeable from quite a distance, especially if they are easy to read. A simple message, presented in a unique way is one we often remember.
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• Commercial building signs are an important tool to advertise your business. 
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• Many business owners are surprised to learn that about 85% of their potential customers pass by their business every month! It is certainly worthwhile to invest in a quality business sign for your building that will get attention and increase business.  
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• There’s a sign with your name on it—literally!
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• Choose from Plexiglass, acrylic, metal, vinyl, glass or wood, backlit, 3-D, pylon, post and pillar, monument, channel letters—there is a sign that is just right for your company.   Choosing the right commercial building signs is important to your image. Trust the commercial building sign experts at Georgetown Sign Company in the Austin area.  Call us today for a free consultation.

Source: https://georgetownsign.com/5-tips-to-make-the-most-of-commercial-building-signs/

Bring More Traffic to Your Business with Commercial Building Signs

Building signs are a time-honored way to create a noticeable and reputable presence for your business. Not to mention, they add a classy, sophisticated, and personalized touch to the appearance of your building. That’s why outdoor commercial building signs are a solid investment for companies in and around Austin.

At Georgetown Sign Company, we love helping local businesses in Austin make their mark in the city.

Keep reading to learn how you can start effectively using company signs for buildings you manage:

What types of Businesses Should Use a Commercial Building Sign?

These signs aren’t just for high-end retailers, government institutions, banks, law firms, and the big fortune 500 corporations. Every business, big or small, can find value in adding outdoor commercial building signs.

This is because they help show that a business is reputable and professional.

These are two important qualities all business owners wish to convey. As well as, strive to achieve in the products and services they offer. This makes them a great form of signage for all types of businesses and organizations.

At Georgetown Sign Company, we work closely with businesses to customize outdoor signs that allow businesses, of all sizes, to portray a professional and respectable image to the community they serve.

How can Company Signs for Buildings Help Draw Traffic to a Business?

Building signs are an important aspect to consider in your company’s branding and marketing efforts. This is due to the fact that commercial building signs are highly visible and function as an extension to the exterior of your building.

Therefore, you should consider tailoring their design in a way that allows people to easily recognize your business from far away and attracts them to visit.

All outdoor commercial building signs we offer are highly customizable to make sure they represent your brand in the manner you like.

What are some types of outdoor commercial building signs that are good for drawing traffic?

• Channel Letter Signs – a popular commercial building sign format to catch people’s eyes. Use large letters, bold and vibrant colors, and rust-proof stainless steel or aluminum construction for optimal visibility.
• Awning Signs – Usually built from vinyl or fabric, they offer high functionality and can include permanent graphics and lettering. They are an attractive addition to a storefront, hotel, or restaurant.
  
  Plus, they give shelter to people from the sunshine and rain. An awning is a fantastic way to stand out in a busy street and attract people to your doors.

• Post and Panel Signs – These are a great choice to use because of their height. In Austin, most areas permit a height for a directional sign or freestanding sign to be up to 4 feet or 8 feet tall. Which, is big enough for a sign to make an impact and garner people’s attention.
  
  Consider adding a post or panel sign as a permanent structure outside your business to build a stronger presence in the community. They are great for schools, civic offices, and parks.
  
  You can use them to display messages and notices to people passing by. As well as, promote events, attractions, or sales.

They are many types of commercial building signs that can help your business. Let us know what you’re looking for – we’ll build the right solution to meet your needs!

Source: https://georgetownsign.com/bring-more-traffic-to-your-business-with-commercial-building-signs/

How Exterior Signs Contribute To The Success Of Business

If you are looking to announce your business in the Austin area, there is no better way than exterior business signs. An outdoor business sign is an extension of your brand and they communicate your values and propositions to your target audience. Businesses that invest in exterior business signs continue to reap the benefits. It is with outdoor advertising that businesses solidify their local presence and makes their target audience aware of their presence and on top of that, outdoor business signs are active 24x7.

At Georgetown Sign company, we specialize in making all major types of exterior business signs that help our clients communicate better with their audience and gain more attention for their businesses. We value customer relationship and that’s why we only use the best available materials to deliver the best business signs to our clients. Our highly talented team of graphic designers ensures that the clients never run out of design choices and always get more than what they expect.

  

Benefits of Exterior Signs:

 

24X7 Advertising

 

Once they are installed, they are always on. Commercial building signs are a great choice for grabbing customer’s attention and they keep on to that until they are removed or replaced. For many customers, exterior business signs in Austin, TX is their first interaction with the brand, and it is vital that these signs must be communicating the right message.

  

Attract New Customers

 

One of the most important features of outdoor business signs is they catch the attention of the people passing by. They highlight sales or promotions and since they are always placed at high visibility points, they amplify the message's reach quickly. They also support businesses with impulse purchases and help them get new customers.

 

Affordable

 

It the advertising world, exterior building signs are known to be one of the most effective and economical forms of advertising. In the long run, when you compare the number of impressions gathered in a lifetime, commercial building signs outperform every other form of advertising.

 

Brand Recognition

 

As these signs are always placed at places with high visibility, exterior signs are a great way to boost brand recognition. They display the message to the target audience for a longer period of time which really helps the message to soak into the memories of the audience.

  

Georgetown sign company is a full-service sign company with services available across Austin, TX and nearby areas. We specialize in making all types of custom business signs and vehicle wraps that help our clients achieve their marketing goals.

  

For any signage requirements in Austin, TX and nearby areas, get in touch with us today.

Grow Your Brand’s Presence With Commercial Building Signs

Physical business signage is an incredibly powerful way of promoting your brand. Despite the huge increase in digital marketing budgets, physical signs continue to deliver great value. Why? There’s something about a physical sign that exudes credibility. After all, ‘seeing is believing’.

Commercial building signs have remained one of the most effective ways of reaching your audience. They offer real ‘location’ to your business and raise the top-of-mind recall.

So, whether you are looking to grow your existing brand or launch a new one in Austin, make sure you invest in dazzling custom exterior signs.

Benefits of commercial building signs

To stand out in a crowded market, building signs are a must. Exterior signs help express your vision and business’ personality. Today, signs can be customized to be exactly what you want them to be too: be it color, shape or style.

• Signs become guideposts or ‘locating pins’ for your business. If you think you are disadvantaged by your location, custom exterior signs can help counter that greatly.
• Signs are advertising – without the large cost. They are your billboards (not literally), only you don’t have to pay an advertising company thousands of dollars to rent space.
• A sign immediately convinces passersby of your legitimacy. If you are a new business, they’ll help ease your customers’ concerns about your credentials.
• Well-designed and well-built signs help make the right first impression. Don’t forget, people will judge your products based on your store sign!
• Have us create a visually appealing custom-building sign and watch people pose for pictures in front of it. Yes, you can put your social media handles on the sign too.

Types of exterior commercial signs

Wondering how quickly you can get building signs for your business? Before you have us design yours, learn about the different installation options you have.

Canopy – Canopies are often confused with awnings. However, unlike awnings, they are not intended to provide shelter. Canopies will just out slightly from the wall and display your brand on three sides.

Awnings – Like canopies awnings extend outwards from above your front door. You can decide how much you want your awning to extend. You’ll get advertising on three sides. They also lend a very premium and memorable feel to your business.

Channel letters – 3D Channel letter signs are mounted above your storefront. With a channel letter sign, each letter is mounted individually. It creates a very visual, three-dimensional sign. Add LED lighting and you can really make your business stand out.

Roof signs – Roof signs are mounted on the roof or high up on the walls of the building. These are effectively billboard advertising, as well as storefront signs.

Digital signs – Moving display signs are a great way of attracting attention. A ticker is a great example of moving display signs. Show off promotions, menus and services, or creative visuals to capture peoples’ attention. That’s how you gain repeat customers.

At Georgetown Sign Company, we have helped hundreds of businesses create eye-catching commercial signs. Whatever your design or desire we can make it happen. If you are feeling a little short on ideas, get in touch and our design team can show you some great ideas.

Source: https://georgetownsign.com/grow-your-brands-presence-with-commercial-building-signs/