10 Options for Storefront Signs That Stand Out

 

Without well-made storefront signage, you might as well close up your shop. If you can’t give people a reason to come into your business, then they won’t. It’s that simple. Storefront signs are your chance to make an intriguing first impression that makes people want to know more about your business. But you have to use the right type of signage to ensure your message is seen.

At Georgetown Signs, we work with businesses in Austin, TX, teaching them ways to make the most out of their signs. Signs can be the difference between your business being successful or going bankrupt: it is imperative you let people know you are open for business. Give them good service, and you create a word-of-mouth buzz, but it all starts with that first person that gives you a chance because they see your signs.

Design Monument Sign That Elevates Your Business To Next Level

 A well-designed monument sign can do wonders for a business. Not only can it help customers find your location, but it can also serve as a powerful marketing tool, helping to brand your business and make a good first impression with signage that matches your building and/or landscaping and shows that you’re here to stay.

However, designing a successful monument sign is not always easy. There are many factors to consider, from the material you use to the design and placement of the sign.

We’re going to take a look at some monument sign basics to help you create a successful sign for your business:

1. Choose the Right Material

One of the most important elements of monument sign design is choosing the right materials. Common materials used for monument signs include brick, stone, glass, metal, HDU, and wood. The material you choose will affect the overall look, feel, and durability of your sign. For a more modern look, consider using metals like aluminum or stainless steel. For a classic look, consider using stone or brick.

2. Decide on Design and Keep it Simple

Once you’ve chosen your materials, it’s time to start thinking about the design of your monument sign. The first thing you need to do is decide on the size and shape of your sign. Then, you need to choose a font that is legible and easy to read from a distance. Finally, you need to decide on a color scheme that complements your business’s branding.

When it comes to monument sign design, less is often more. A simple sign that is easy to read and understand will be more effective than a busy, cluttered sign.

3. Consider the Placement

The placement of your monument sign is important for both visibility and safety. Make sure the sign is visible from the road and that it is placed in an area where it will not be obstructed by trees or other buildings.

4. Decide on a Lighting Option

Adding lighting to your monument sign can make it more visible and help it stand out, especially at night. Different types of lighting include spotlights, LED lights, and solar lights (depending on your supplier).

5. Go for Quality

When it comes to monument signs, quality is important. A well-made sign that is built to last will be a better investment than a cheaper sign that needs to be replaced frequently.

Work with an Austin-Area Monument Sign Company You Can Trust

Georgetown Sign Company’s team can help you create a sign system that doesn’t just look good, it elevates your business to a new level. We understand that how you present yourself to your surrounding area is key.

Contact us to speak with one of our sign professionals about how we can create an amazing monument sign for you, and even expand it into an architectural signage project if you’re looking for more comprehensive change.

Source: https://georgetownsign.com/the-road-to-successful-monument-signs/

Why Monument Signs Should Be a Part of Your Outdoor Advertising

 It is no secret that visibility is key for getting your brand out there. More visibility means more chances for people to remember your business. This then leads to more customers and more revenue your way.

And what better way to remain visible in Austin & Georgetown than with monument signs?

What is a monument sign?

Monument signs are impressive outdoor structures. They are freestanding and sit low on the ground. These signs are made of durable materials and can be customized depending on your business needs.

These freestanding signs are used in front of buildings such as schools, churches, shopping centers, hospitals and the like. They can also be illuminated, making your sign more visible at night.

What’s in It for my business?

As a business owner, you always choose marketing materials worth spending your money on. Let’s look at why a monument sign is a wise investment:

Visibility

Studies show that 50% of customers who choose your business do so because of your outdoor sign. Outdoor markers are vital for attracting attention. Since a monument sign is built low on the ground, it sits at eye-level for motorists and passersby. This provides a clear landmark for your business and makes you hard to miss.

These signs also serve as a great wayfinding tool. This is especially helpful for businesses that are hard to find or are in an unfamiliar area. Custom monument signs help customers know they are in the right place.

Durability

A typical monument sign design is made with sturdy materials that lasts years. Since it is an outdoor sign, it is made to endure outdoor elements and harsh weather conditions. And because of its low profile, it is protected from possible wind damage as well.

Upkeep for monument signage is also minimal. Even those with illuminated designs, maintenance is low as LED lighting is typically used.

Aesthetic Value

These signs also add aesthetic value to your business. A custom monument sign can be built to complement your existing architectural design. An overall consistent look projects stability and professionalism that will make customers trust your brand.

Use a monument sign as a marketing opportunity. A uniquely designed sign can attract people to take photo ops and post it on social media. This gives your business an unexpected advertising boost online.

Get Noticed Now

Make your business stand out and attract more customers with the best monument sign design. At Georgetown Sign Company, we offer a wide range of design options and substantial materials to create the best sign for your needs in and around Austin, Texas.

We are a full-service sign company that will work alongside you to meet your business needs. To learn more, contact our team today and receive a free quote.

Source: https://georgetownsign.com/why-monument-signs-should-be-a-part-of-your-outdoor-advertising/

Why Use Monument Signs?

Business signs come in many shapes and forms. With all the choices you have, deciding which ones to invest in can get confusing or overwhelming. However, if establishing a sense of permanence is among your primary goals, then opting for monument signs is a smart route. These largely-built outdoor signs are commonly used by established companies, universities, churches, apartment complexes, and more. If you need more help in deciding on the specific signage elements, what materials to use and what dimensions the signage should have, Georgetown Sign Company is here for you. Reach out to us today to learn more.

Advantages of Investing in Monument Signs in Austin

1. Get Passersby Curious: According to a study, 35% of shoppers discovered a local business because of their exterior business sign. This is just a simple example of how on-premise signs are essential investments in brick-and-mortar establishments, even in this digital age. Motorists and pedestrians can easily notice monument signs because they are at an eye-level. When illuminated, these signs become even more captivating and effective.

2. Boost foot traffic and sales: Monument business signs are strategically installed near your storefront or within your property, where many people are walking or driving past. Studies show that custom monument signs drive sales by 9.3%. Other research showed that your business signs are seen at an average of 50-60 times per month by individuals living or working within 5 miles from your establishment. At the same time, these people are said the be the source of 85% of your monthly sales. 

3. Versatility: Custom monument signs are fantastic for displaying not just your trademark but also other vital business details such as your slogan and contact number. These signs function as wayfinding tools and landmarks for individuals who are either trying to locate your establishment or something else nearby. Although they may not automatically choose to visit your place, you are still effectively ingraining your brand in their subconscious. These can even be converted into multi-tenant signs, directories, or digital displays as well.

4. Impressive: Regardless of whether your signs look classic and rustic or contemporary and sleek, these are still excellent for putting your brand’s best foot forward and creating lasting impressions.

5. Worth every penny: With the right monument signage partner, you can maximize your investments since they are built to last for many years and require little to no maintenance. These also cost a lot less than other advertising modes such as television and radio.

Your Reliable Source of Custom Monument Signs in Austin, TX

Georgetown Sign Company is a leading supplier of corporate signs for many professionals and entrepreneurs in the area. We pride ourselves on going above and beyond to provide tailor-made visual communication solutions that generate profitable results. Our Georgetown team is looking forward to working with you soon! Call us today to get started on your custom monument signs.

Source: https://georgetownsign.com/why-use-monument-signs/