The Science Behind Vehicle Wraps: Understanding the Psychology of Advertising on Wheels

 

More and more businesses are deciding to advertise their business with vehicle wraps, and for good reason, too. Custom vehicle wraps are a fantastic way to spread brand awareness to a wider audience.

Georgetown Signs can assist you with your advertising campaign and provide insights into our methodologies when it comes to vehicle wraps. We strive to educate our clients on the most effective approach for their business by presenting case studies and other examples of success.

Contact us to learn more about vehicle graphics and wraps and find out if they are right for you.

Advertising 101

In advertising, more is always better. There is a reason why companies pay to run radio ads over and over. The more people who see your advertising, the better chance you have of converting them into a customer.

With a vehicle wrap, you can make up to 80,000 impressions in a day! Multiply that number by 365, and it’s not hard to see how effective they are over a year.

Every time you make a repeated impression, you remind your audience of your business. People might not need what you are selling when they first see your custom vehicle graphics advertising, but they may need your product later on, and seeing your vehicle wrap will remind them of your business.

And you are building trust. When people see your vehicle wrap repeatedly you are making a statement that your business is still around and successful.

Advantages of Vehicle Wraps and Graphics

On top of building trust, there are many advantages to advertising with a vehicle wrap, including:

●       Customization

With any business, the key to successful advertising is standing out. With custom vehicle graphics, our team of vehicle graphic designers is never short of great ideas. Together we can create something truly unique to your business.

●       One-time Cost

The number of impressions you make in relation to the amount of money you invest is a crucial factor that no business owner can afford to ignore. This type of signage is one of the best ways to see a generous return on your investment. Customers will also share their positive experiences with your brand with friends, which can only generate more business!

Even a single positive impression can make a significant impact on your success. Over time, this can translate to earning thousands of dollars per day.

●       Creating a Sense of Exclusivity

Having a vehicle wrap shows people that you’re successful and striving for greatness. Customers will want to associate themselves with a company that is working hard at keeping up their professional image.

Call Georgetown Sign Company to Learn More

If you are a business owner in Austin, TX, or the surrounding area, and you are interested in a vehicle wrap for your business, don’t hesitate to call. We have helped many businesses in Georgetown, Austin, and beyond and are ready to help you!

Call us at 512-598-5603 or contact us through your webpage for more information, and start expanding your business with vehicle wraps today!

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6 Great Ideas for Your Custom Vehicle Wraps

 Custom truck wraps can make your commercial vehicle fleet doubly useful, as they promote your brand message everywhere they go. The sign pros at Georgetown Sign Company can help you design and display vinyl truck wraps that get your brand out there and get your business noticed by potential customers all over the Georgetown, Texas, area.

1. Less Is More :

The first commandment of good commercial truck wraps is to keep things as simple as possible. Cluttered signage is hard to read at the best of times and even harder when it’s rolling past at freeway speeds. While you probably have a lot to say about your brand and a lot to commend you to customers, it’s better to go with two or three key elements people will remember than 10 that they’ll forget. Ideally, you should have something eye-catching, like a mascot or bold design, your company name, and some easy-to-remember contact information.

2. Use the Whole Surface in Custom Truck Wraps :

Commercial vehicles tend to be big, and a commercial truck has what amounts to a large blank canvas you can work with. Don’t be afraid to use that available space to its utmost. We often help clients with ideas for their branding, work up customized truck wraps that cover all the sides of their vehicles, and make the most out of what would otherwise be jarring blank space. Learn more by Clicking here.

3. Use Bold Colors :

Bold colors catch the eye and practically demand that people read your message. Red, blue, white, yellow, and thick black text over light-colored backgrounds, are patterns and palettes that catch people’s eyes and encourage them to read your message. If you’d like to know what kind of colors and patterns do best on truck wraps, think about national flags and the way they’re designed to stand out. Your brand messages are the flag of your business, so it pays to make a statement that gets noticed.

4. Skip Photos for Graphics :

Photographs are totally doable on truck wraps, but you should usually skip them. Photos that look too much like realistic scenes have a tendency to blend into the background, and the purpose of your wrap is to stand out. Instead of easily missed color photos, think about using custom graphics, which pop nicely and get much more attention. If you decide you should use actual photographs, consider using black and white, which at least makes the images look like photos, rather than a humdrum background people can drive past without noticing.

5. Always Include Contact Info in your Custom Truck Wraps:

Your wrap is your brand voice, and it should always include a call to action. While it’s tempting to add a QR code or other smartphone-friendly feature, nothing beats your name and easily remembered local phone number. Put those on every side of the truck and make sure they can be seen from a distance.

6. Get Professional Help :

Finally, there’s no substitute for getting professionals to help you design your custom truck wraps. The design pros at the Georgetown Sign Company have years of experience helping local businesses get their brand to the public via custom wraps.

Get in touch today for a free consultation.

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Why Should I Hire a Professional Vehicle Graphic Company?

There are some things you need to hire a pro to accomplish, even if it’s fun to do it yourself. It’s essential to hire someone with experience and certification for vehicle graphic wraps. A professional custom vehicle wrap installer has years of experience, so they know all the tricks to get the job done correctly. Their expertise is in making sure the panels line up perfectly and preparing the surface of the vehicle. A large format printing service provider also knows how far the film can be stretched before it becomes distorted. Click here to find out more about our graphic design, printing, and installation services.

The first time you watch a custom vehicle graphic wrap being applied, you’ll realize how much skill and experience goes into making sure it looks good. This is because it is lined up perfectly and is applied correctly. Wrapping vehicles every day is what our installers do! Vinyl is one of their favorite things to use, and they know how to use it.

Installing custom vehicle graphics requires a pro for these reasons:

• How to Prepare Your Car For Wrap Installation – Clean your car up before you wrap it. Make sure you clean every edge of the doors, hood, and body. It would be best if you clean your wheel wells to get rid of dirt, oil, and other substances from the road. To cover the paint and keep it in place, vinyl wraps are tucked around the edges. If you don’t clean your wrap correctly, you can ruin it.
• Cut vinyl the right size – you don’t want to cut vinyl the same size as the panel on your car. Cut vinyl bigger than the panel. After installation, it gets trimmed. It stays on the car because of the tension created after the vinyl wrap settles. Peeling, shrinking, and tearing can happen if the vinyl isn’t the correct size.

Large Format Printing

Vehicle graphics and wraps of any size look fantastic when printed in large format. You can easily customize the car wrap color, whether it’s a full or partial wrap. There won’t be too much clutter or complexity, and you’ll be able to see your logo and company info from a distance. Making a good impression on both new and existing customers is what large format printing services do best. Contact us and get the best vehicle graphics design and wrap services and get the best deals.

Source: https://georgetownsign.com/why-should-i-hire-a-professional-vehicle-graphic-company/

Vehicle Graphics for Better Business Branding

Branding is not just about your trademark; it pertains to everything that your company does that showcases who you are and what makes you different from others. An expert branding strategy helps your company build a positive and memorable impact on your target audience. This includes even the smallest details that you want people to associate with your business.

Entrepreneurs use business signs not just to provide customer assistance and promote their products and services. These are also utilized to solidify their branding. Vehicle graphics are one of them. These are fabricated from premium-grade vinyl that can withstand harsh weather in Georgetown, TX.

Fast Facts About Custom Vehicle Graphics and Wraps

• According to the OAAA, a single fleet wrap generates between 30,000 to 70,000 daily impressions. Making them excellent tools to boost your brand visibility and reach potential customers who have not been previously exposed to your other advertisements.
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• Based on research by the RYP & Becker Group, advertisements on custom vehicle wraps have a  97% recall rate compared to billboards that only have 19%. By successfully ingraining your brand into their subconscious, potential customers are more likely to remember your brand when they need a product or service that you offer.
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• Perception Research revealed that commercial vehicle wraps generate 2.5 times more attention than a static billboard. This will help your brand make an impact despite being surrounded by a sea of competitors and advertisements. More attention means more opportunities to get customers right to your doorstep.
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• In a study by Outdoor Advertising Magazine, 96% of the public prefers mobile advertising to other modes of outdoor signs. When investing in visual communication tools, you must also consider your target audience’s preferences.

Types of Vehicle Graphics and Wraps

• Full wraps: If you want to make the most shows topping branding impact in Georgetown, complete vinyl wraps are your best option. Since these cover the entire exterior of your motorized vehicles, you have more space to feature high-resolution images and thought-provoking texts.
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• Partial wraps: For business owners who want to take their advertising on the road without going all out, opt for partial wraps instead. They highlight specific areas of your car, like the hood and door panels.
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• Vehicle decals: If your main priority is to make customers feel at ease when they see your official vehicle, graphic decals are the way to go. These display essential information about your business. Despite being small in size, they are highly effective in showing your clients that the people on board are your legitimate employees.

Your Go-To Company for Vehicle Graphics Design, Manufacturing, and Installation

Georgetown Sign Company is one of the best-rated sign companies in the area. Our passion for the craft and your 100% satisfaction are key characteristics that make us superior to others. Reach out to us today to get started.

Source: https://georgetownsign.com/vehicle-graphics-for-better-business-branding/

Fleet Wraps for Advertising Your Services – Cut Through the Hype and Do It Right

Over the years, commercial fleet wraps have been gaining popularity because of their effectiveness and efficiency in advertising your company. A special laser printer etches the design onto premium grade vinyl, which is then installed onto your vehicle’s exterior. At Georgetown Sign Company, we can convert many types of vehicles into mobile billboards, from buses to trailers and everything in between. Reach out to us today to learn more.

Benefits of Investing in Fleet Wraps in Austin

• Fast return on investment: According to the OAAA or Outdoor Advertising Association of America, vehicle wraps have the cheapest cost per thousand impressions as compared to other advertising modes. Moreover, you can maximize the usage of company vehicles since while these are used to perform daily tasks around town, they advertise your brand and reach more customers at the same time.

• Stay top of mind: In another study by the OAAA, 29% of consumers reported to have visited a store, shop, or facility within a week after seeing outdoor signage. The same study also revealed that fleet wraps improve name recognition 15 times more than other advertising forms. These show why it is crucial to have fleet wraps that showcase full-color graphics, high-definition images, thought-provoking messages, readable texts, and more. Working with Georgetown Sign Company will give you peace of mind that your signage investments have all of those vital characteristics.
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• Local targeting: Exterior building signs installed directly onto your establishment or within your property gain limited daily impressions. People who live or work nearby are your primary audience. Typically, reaching a more local audience equates to a large amount of money. However, that’s not the case with custom fleet wraps. After cashing out once, your advertisement gains hundreds if not thousands of daily impressions within Georgetown alone. Plus, this can go on over a decade, with little to no maintenance. 

Our Custom Process in Fabricating Fleet Wraps & Graphics

Georgetown Sign Company specializes in producing visual communication solutions tailored to suit your company’s specific needs, goals, available vehicle, and budget. We will thoroughly discuss your options during the consultation stage, namely:

• Full wraps
• Partial wraps
• Vehicle decals
• Magnetic decals

We also plan out a design strategy that effectively delivers your message, which appeals most to your target audience. Once the designers do their magic, it’s time for the manufacturing team to turn your vision into reality. Georgetown Sign Company only uses the best quality materials and equipment to ensure that your signs are high-quality, weather-resistant, fade-resistant, and scratch-resistant. Next, our professional installers get their expert hands to affix your wraps while making sure that it is free from bubbles, ripples, or other types of damages.

Claim Your Free Consultation with Georgetown Sign Company

You’re one step away from making an important business decision that would bring many advantages to your company for over a decade. Call us today to get started on your custom fleet wraps. 

Source: https://georgetownsign.com/fleet-wraps-for-advertising-your-services-cut-through-the-hype-and-do-it-right/