The Science Behind Vehicle Wraps: Understanding the Psychology of Advertising on Wheels

 

More and more businesses are deciding to advertise their business with vehicle wraps, and for good reason, too. Custom vehicle wraps are a fantastic way to spread brand awareness to a wider audience.

Georgetown Signs can assist you with your advertising campaign and provide insights into our methodologies when it comes to vehicle wraps. We strive to educate our clients on the most effective approach for their business by presenting case studies and other examples of success.

Contact us to learn more about vehicle graphics and wraps and find out if they are right for you.

Advertising 101

In advertising, more is always better. There is a reason why companies pay to run radio ads over and over. The more people who see your advertising, the better chance you have of converting them into a customer.

With a vehicle wrap, you can make up to 80,000 impressions in a day! Multiply that number by 365, and it’s not hard to see how effective they are over a year.

Every time you make a repeated impression, you remind your audience of your business. People might not need what you are selling when they first see your custom vehicle graphics advertising, but they may need your product later on, and seeing your vehicle wrap will remind them of your business.

And you are building trust. When people see your vehicle wrap repeatedly you are making a statement that your business is still around and successful.

Advantages of Vehicle Wraps and Graphics

On top of building trust, there are many advantages to advertising with a vehicle wrap, including:

●       Customization

With any business, the key to successful advertising is standing out. With custom vehicle graphics, our team of vehicle graphic designers is never short of great ideas. Together we can create something truly unique to your business.

●       One-time Cost

The number of impressions you make in relation to the amount of money you invest is a crucial factor that no business owner can afford to ignore. This type of signage is one of the best ways to see a generous return on your investment. Customers will also share their positive experiences with your brand with friends, which can only generate more business!

Even a single positive impression can make a significant impact on your success. Over time, this can translate to earning thousands of dollars per day.

●       Creating a Sense of Exclusivity

Having a vehicle wrap shows people that you’re successful and striving for greatness. Customers will want to associate themselves with a company that is working hard at keeping up their professional image.

Call Georgetown Sign Company to Learn More

If you are a business owner in Austin, TX, or the surrounding area, and you are interested in a vehicle wrap for your business, don’t hesitate to call. We have helped many businesses in Georgetown, Austin, and beyond and are ready to help you!

Call us at 512-598-5603 or contact us through your webpage for more information, and start expanding your business with vehicle wraps today!

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6 Great Ideas for Your Custom Vehicle Wraps

 Custom truck wraps can make your commercial vehicle fleet doubly useful, as they promote your brand message everywhere they go. The sign pros at Georgetown Sign Company can help you design and display vinyl truck wraps that get your brand out there and get your business noticed by potential customers all over the Georgetown, Texas, area.

1. Less Is More :

The first commandment of good commercial truck wraps is to keep things as simple as possible. Cluttered signage is hard to read at the best of times and even harder when it’s rolling past at freeway speeds. While you probably have a lot to say about your brand and a lot to commend you to customers, it’s better to go with two or three key elements people will remember than 10 that they’ll forget. Ideally, you should have something eye-catching, like a mascot or bold design, your company name, and some easy-to-remember contact information.

2. Use the Whole Surface in Custom Truck Wraps :

Commercial vehicles tend to be big, and a commercial truck has what amounts to a large blank canvas you can work with. Don’t be afraid to use that available space to its utmost. We often help clients with ideas for their branding, work up customized truck wraps that cover all the sides of their vehicles, and make the most out of what would otherwise be jarring blank space. Learn more by Clicking here.

3. Use Bold Colors :

Bold colors catch the eye and practically demand that people read your message. Red, blue, white, yellow, and thick black text over light-colored backgrounds, are patterns and palettes that catch people’s eyes and encourage them to read your message. If you’d like to know what kind of colors and patterns do best on truck wraps, think about national flags and the way they’re designed to stand out. Your brand messages are the flag of your business, so it pays to make a statement that gets noticed.

4. Skip Photos for Graphics :

Photographs are totally doable on truck wraps, but you should usually skip them. Photos that look too much like realistic scenes have a tendency to blend into the background, and the purpose of your wrap is to stand out. Instead of easily missed color photos, think about using custom graphics, which pop nicely and get much more attention. If you decide you should use actual photographs, consider using black and white, which at least makes the images look like photos, rather than a humdrum background people can drive past without noticing.

5. Always Include Contact Info in your Custom Truck Wraps:

Your wrap is your brand voice, and it should always include a call to action. While it’s tempting to add a QR code or other smartphone-friendly feature, nothing beats your name and easily remembered local phone number. Put those on every side of the truck and make sure they can be seen from a distance.

6. Get Professional Help :

Finally, there’s no substitute for getting professionals to help you design your custom truck wraps. The design pros at the Georgetown Sign Company have years of experience helping local businesses get their brand to the public via custom wraps.

Get in touch today for a free consultation.

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