Georgetown Sign Company

Georgetown Sign Company

Thursday, November 18, 2021

Aluminum Awning – Perfect For Your Business

Awnings are older than most people might think: the first historical references to them date back to ancient Egyptian and Syrian civilizations. Back then, people would use weavings to shade markets or homes.

Since then, the awning has come a long way both in terms of usage and material. Still, their primary function remains the same: modern awning signage continues to provide shade from the sun and shelter from the rain. However, unlike in the ancient days, they also serve as a marquee for business and brand names.

Custom awning signs are as popular as ever, and there are quite a few reasons why you should use awning signs in Austin, TX.

Attracting More Customers

The multifunctionality that makes awning signs so popular: not only do they display the name of a business or brand, but they also provide an instant positive customer experience. Customers feel safe and welcomed by awning hanging signs that extend onto the sidewalk like a protective hand. Through this experience, awning hanging signs draw even reluctant customers towards your business. Curiosity strikes passersby who may otherwise have remained unaware and uninterested without the captivating power of your awning sign.

Another significant advantage is their increased visibility. Awning signs for businesses let those businesses stand out – literally – among their competition. While most signs require that customers stand in front of the business, awning signs can extend onto the sidewalk, displaying the business’ name.

Custom Awning Signs Are a Good Investment

So far, we have established that awning signs can attract more customers by displaying the name of a business or brand prominently and by providing shelter from sun and rain. However, that is not all that awning signs in Austin, TX, can do. They can also save businesses money. But how?

The American Society of Heating and Air Conditioner Engineers ran a study a while back. One of its findings was that businesses with custom awning signs could reduce their energy bill by up to 25%. Why is that? Awning signs protect the building from direct sunlight in the summer, preventing stores from heating up too fast.

Therefore, Awning signs can serve to attract extra customers as well as contribute to a lower energy bill.

Why Use Awning Signs In Austin, TX?

So there are plenty of good reasons for businesses in Austin, TX to use awning hanging signs, not least of all this: Georgetown Sign Company is a local company that provides full signage service, including awning signs for businesses. From designing to manufacturing, and installation: at Georgetown Sign Company, we will guide you through the entire process so that your business stands out.

Even if awning signs are not what you are looking for, Georgetown Sign Company has you covered. We can create and design other custom business signs, whether exterior or interior signs or even vehicle wraps. We will fit your needs and your budget into the best possible signage solution.

For more information on our services, contact our signage experts at Georgetown Sign Company today and receive a free estimate.

Source: https://georgetownsign.com/aluminum-awning-perfect-for-your-business/

Why Should I Invest in Channel Letter Signs?

If you’re looking for custom signage that will help your business stand out in a sea of signs, you should invest in channel signs. With custom options and eye-catching visibility, channel signs give businesses a competitive edge.

Illuminated or not, these signs create a visual splash day and night. Help your brand stand out from the crowd with custom channel letter signs. Compared with traditional signs, channel letter signs grab pedestrians’ and commuters’ attention. Create a memorable first impression and build your customer base and nurture their loyalty.

Attractiveness and visibility are great reasons to invest in channel signs. However, there are many other ways they can benefit your business. Let’s explore a few more advantages of this investment.

Highly Customizable

With a 3-D design, channel signs offer flexibility and freedom through their custom channel letters. Create unique custom channel letter signs by choosing fonts, colors, and construction material that reflect your brand. You can pick an illumination option or leave your sign light-free. As a marketing investment, custom channel signs have a high rate of return and are an excellent place to spend your marketing dollars.

Help your business stand out from the rest. Whether used on your storefront or along the highway, customizable channel signs will help customers remember your brand. When a brand is familiar and recognizable, it can foster loyalty and build sales leads.

Durable and Energy-Efficient

You can choose illuminated or non-illuminated channel signs. Even non-illuminated signs are easy to spot, but illuminated ones keep attracting attention well into the night. Illuminated channel signs use LED lights, which are incredibly energy-efficient.

Channel signs are often constructed from top-quality aluminum or rust-proof stainless steel. These materials are very durable and can withstand extreme weather conditions and hot sun. Channel letter signs may demand a larger one-time investment than other signs. But, their durability and energy savings make them a smart choice for the long run.

Sales Boosters

You might be a new business looking to establish a name in the Georgetown or Austin, TX, area. Or, you’re a long-established company looking for a sales boost. Channel signs can help fulfill both of these business goals. One of the most effective forms of advertising at your disposal—one that should be a top priority for all businesses—is your signage.

Georgetown Sign Company places great importance on relationships, service, and quality. They provide top-quality channel signs to their customers in Austin, TX. For all your signage needs, contact the experts at Georgetown Sign Company. Learn more about channel signs and how they can boost your business’s sales and growth. We would love to discuss your next project and provide you with a free estimate.


Source: https://georgetownsign.com/why-should-i-invest-in-channel-letter-signs/

Wednesday, November 17, 2021

The 6 Signs of a Good Wayfinding Sign Company

 When your business uses custom wayfinding signs effectively, very few of your visitors will even notice them. Wayfinding signage systems that create more questions than answers and cause visitors to get lost are the ones that do get noticed. A reputable and experienced signage company knows how to expertly guide your business to create wayfinding signage and directional signage that achieves, and in some cases, exceeds your goals.

Here are six signs that a sign company has the experience and industry knowledge to work with your business to create successful custom wayfinding signs.

1. Conducts Thorough Consultation Services

A good wayfinding sign company will hold an in-depth initial consultation with you to get a clear idea of your project’s goals. You should discuss why you want the signs, why they are important to you, and what you hope to achieve with them. While the goals of wayfinding signage and directional signage are pretty obvious, businesses can also use them to boost brand awareness, so you should discuss this at your meeting.

2. Offers Recommendations Based on Industry Knowledge

At your initial consultation, a good wayfinding sign company will discuss and recommend the following design elements:

  • Suitable colors
  • Fonts
  • Recognizable language
  • Consistent language

The use of icons that are universally recognized is also essential so visitors from all parts of the world can recognize and understand their meaning.

3. Creates A Custom Design That Nails Your Vision

A good wayfinding sign company will accurately interpret your vision to create a custom design that delivers the results to your complete satisfaction. In some cases, a digital version or physical prototype will be available for approval before they create the final wayfinding signs.

4. Delivers Expert Wayfinding Signage

Once the design is approved, a good sign company will use state-of-the-art equipment and high-quality materials to create your custom wayfinding signs.

5. Provides Professional Installation

A sign of a good wayfinding sign company is one that provides professional installation services. Installers should practice safety procedures that protect employees, visitors, the signs, and the surfaces to which they are attaching the signs.

6. Maintenance and Repairs

When maintenance or repairs are required—due to vandalism or other causes—a good sign company will have skilled staff available to do repairs. If replacement signs are needed, a good sign company will present options and reasonably discuss mutually satisfactory solutions.

Visitors who have an enjoyable, stress-free experience finding their way through your business space will be much more likely to return than those who waste time wandering around lost. Satisfied visitors may even share a positive review.

Georgetown Sign Company undertakes all of the above steps to ensure your signage project comes off without a hitch. Contact them today to schedule an appointment to discuss your wayfinding signage and directional signage project.

Source: https://georgetownsign.com/the-6-signs-of-a-good-wayfinding-sign-company/

Use LED Signs To Light Up Your Business

Getting your business to stand out in a crowded consumer landscape is easier when you use custom LED signs. These versatile signs look great inside and out and will get your business noticed any time of the day and night. LED signs are 80% more energy efficient than traditional neon signs and provide a higher-quality type of light. Fortunately, custom LED neon signs are now available, providing many of the same benefits of both types of light, plus more, in one package.

LED signs can provide several more benefits to your business. Read on to learn where your business can use these signs and reap the benefits of their unique styles and cost savings to light up your business.

Storefront and Window Signs

Storefront and window custom LED signs are highly effective at grabbing the attention of passersby—both pedestrians and drivers—and bringing new customers into your business. Customize your exterior business signs and create unique and eye-catching landmarks that allow everyone to recognize your brand instantly.

LED signs are easily visible on the inside of your business’s window, whether facing the street or directed inside. Having them visible to regular commuters and late-night traffic can help boost your future sales and grow your business to new heights.

Indoor Promotional Signs

Interior custom LED signs can help boost awareness of your brand and add intrigue and talking points to your indoor spaces. Customized, you can use these signs to promote specific in-store or online events, sales promotions, and new product launches. Share your business hours and promote safety and gratitude with personalized messages. Reinforce your business logo and add impressive decor to the inside of your professional space.

Interior Directions and Maps

Many larger buildings can be challenging to navigate once a customer or client steps inside. You can use LED board signs to provide easy-to-see maps for an office building or multi-storied retail store. Exit signs, loading dock signs, and seating signs in large sporting arenas are great uses of these easy-to-read signs.

Customers and clients alike will thank you for making their visit enjoyable. By sharing their positive experiences with their friends, they may even boost your sales. As LED signage requires little energy compared to traditional signage, it will save you money on your utility bills.

Lobby Signs

LED lobby signs will make a great first impression and provide clear directions and instructions for your visitors. High-quality, professional lobby signs can add an attractive and sophisticated design element to your hotel, retail center, hair salon, or conference building.

To find out where to get the best custom LED signs and LED neon signs in Georgetown, TX, Austin, TX, and the surrounding areas contact the experts at the Georgetown Sign Company today.

Source: https://georgetownsign.com/use-led-signs-to-light-up-your-business/

Color Contrast Rules To Consider For ADA Signs

Custom ADA signs are specifically mandated by the Americans with Disabilities Act to help visually impaired people as they make their way inside establishments. These are installed to label permanent areas such as the lobby and parking lot. These also provide safety and wayfinding information, so people know which way to go and are alerted when something might harm them.

When your customers see these, they will feel that the company cares for their well-being and convenience. They will generally be more satisfied with their experience at your establishment too.

The Importance of Contrasting Colors in ADA Signage

The answer to this is very straightforward. The background and texts should perfectly contrast against each other for maximum readability. If both elements clash together, ADA building signs lose their purpose. Thus, if the background is light yellow, opt for black texts. On the other hand, if the background is a bright red, choose white texts. At Georgetown Sign Company, our professional graphic artists will help you choose the right hues that complement your establishments and branding requirements while effectively assisting visually impaired customers.

What are the Consequences of Non-Compliance with custom ADA braille Signs?

  • Legal actions: In the unfortunate event that your customers were hurt or harmed because of a misleading sign or not having the proper ones at all, they might press charges against your company. Also, if the local government inspects your place and notices all of these, you will have to pay fines.
  • Removal of permit or certification: In some instances, improper interpretation and application of the guidelines could result in the removal of your permit to operate the business in Georgetown, TX. The local government will also give you a failing mark during the inspection. This can occur even if it’s something as simple as incorrect ADA bathroom signs.

  • Additional hassle: Since you have to pay dues, appear in court, and order ADA-compliant signs that are correctly made, you will have to spend more time, energy, and money that could have gone to running your business.

What are Some Other Basic Guidelines of ADA Signage?

  1. Mounted signs must be 27 to 80 inches above the ground. Overhead signs, on the other hand, should be a minimum of 80 inches above the floor.
  2. Letters must be in non-artistic font styles. These must be in uppercase, have a height of 5/8 to 2 inches, and raised to 1/32 of an inch.
  3. All materials used to fabricate the signage must be non-glaring.
  4. Generic or universally understood accessibility symbols are used to avoid confusion.

Your Trusted Source for ADA Signs with Braille

Georgetown Sign Company has been a leader in producing high-quality and long-lasting signs for many years. We take pride in helping many companies and organizations with our custom-made visual communication solutions with fast return-on-investment.

Don’t go for companies with little to no experience in producing ADA signs. At Georgetown Sign Company, you can count on our team of experts to comply with all the signage details mandated by law, down to the last detail.

Call us today to get started.

Source: https://georgetownsign.com/color-contrast-rules-to-consider-for-ada-signs/

Vehicle Graphics for Better Business Branding

Branding is not just about your trademark; it pertains to everything that your company does that showcases who you are and what makes you different from others. An expert branding strategy helps your company build a positive and memorable impact on your target audience. This includes even the smallest details that you want people to associate with your business.

Entrepreneurs use business signs not just to provide customer assistance and promote their products and services. These are also utilized to solidify their branding. Vehicle graphics are one of them. These are fabricated from premium-grade vinyl that can withstand harsh weather in Georgetown, TX.

Fast Facts About Custom Vehicle Graphics and Wraps

  • According to the OAAA, a single fleet wrap generates between 30,000 to 70,000 daily impressions. Making them excellent tools to boost your brand visibility and reach potential customers who have not been previously exposed to your other advertisements.

  • Based on research by the RYP & Becker Group, advertisements on custom vehicle wraps have a  97% recall rate compared to billboards that only have 19%. By successfully ingraining your brand into their subconscious, potential customers are more likely to remember your brand when they need a product or service that you offer.

  • Perception Research revealed that commercial vehicle wraps generate 2.5 times more attention than a static billboard. This will help your brand make an impact despite being surrounded by a sea of competitors and advertisements. More attention means more opportunities to get customers right to your doorstep.

  • In a study by Outdoor Advertising Magazine, 96% of the public prefers mobile advertising to other modes of outdoor signs. When investing in visual communication tools, you must also consider your target audience’s preferences.

Types of Vehicle Graphics and Wraps

  • Full wraps: If you want to make the most shows topping branding impact in Georgetown, complete vinyl wraps are your best option. Since these cover the entire exterior of your motorized vehicles, you have more space to feature high-resolution images and thought-provoking texts.

  • Partial wraps: For business owners who want to take their advertising on the road without going all out, opt for partial wraps instead. They highlight specific areas of your car, like the hood and door panels.

  • Vehicle decals: If your main priority is to make customers feel at ease when they see your official vehicle, graphic decals are the way to go. These display essential information about your business. Despite being small in size, they are highly effective in showing your clients that the people on board are your legitimate employees.

Your Go-To Company for Vehicle Graphics Design, Manufacturing, and Installation

Georgetown Sign Company is one of the best-rated sign companies in the area. Our passion for the craft and your 100% satisfaction are key characteristics that make us superior to others. Reach out to us today to get started.

Source: https://georgetownsign.com/vehicle-graphics-for-better-business-branding/

How to Keep Your Banner Sign Looking Good

Every entrepreneur understands the struggle of stretching the company’s marketing budget. Building signs must be made from extremely durable materials for them to last several years with little to no touch-ups. While various signs have different expected life spans, there are also ways in which you can prolong their usability.

Banners signs are fabricated from high-quality, flexible, lightweight vinyl that’s highly resistant to various weather elements. These are excellent visual communication tools for short-term events such as store openings, three-day sales, book fairs, and charity concerts. Because of that, it’s common for people to throw them away or replace them.

Maintaining Custom Banners for Businesses

  • Proper storage: Avoid creases by rolling your banners and securing them with tape or plastic tubes. Store them in cool and dry places when possible. Make sure that they are not getting pinned down by heavy objects that could damage your signs.
  • Avoid harsh sunlight and rain: The sunlight and water are the primary culprits of faded vinyl banners in Austin. Although vinyl signs and banners can be used either indoors or outdoors, these can last longer when not exposed to different weather elements. Put them up in areas where there is a shade or covering. If they still get wet, dry them as quickly as possible. You can also hang them up inside the establishment against the window while faced outside to get the attention of passersby.

  • Use cut vinyl lettering and graphics: Let’s say you want to update specific details of your signage, such as the contact information and product prices. You don’t necessarily need to purchase brand new vinyl banners in Austin. Georgetown Sign Company offers cut vinyl services for minor alterations on your signs.

  • Remove dirt right away: The moment you notice that there’s a liquid spillage, mud splashes, or other factors that can create a stain on your trade show banners, wipe or clean them right away. This prevents permanent stains which are tough to remove.

  • Work with a reputable sign company: Select a signage partner that will not short-change you when it comes to the quality and longevity of your signs. They must also be highly skilled in securing your banners in place to avoid further damage.

Your Trusted Source of Banner Signs in Austin

Georgetown Sign Company is your best option for high-quality commercial signs. Over the years, we have helped countless businesses achieve their business goals through visual communication solutions that produce quantifiable results.

We take pride in having a team of experts that go out of their way to provide customized designs and marketing strategies, unlike other Austin banner printing companies that only offer manufacturing services. We only use top-of-the-line materials and tools to produce full-color, high-resolution, and long-lasting banners.

Source: https://georgetownsign.com/how-to-keep-your-banner-sign-looking-good/