Why Use Monument Signs?

Business signs come in many shapes and forms. With all the choices you have, deciding which ones to invest in can get confusing or overwhelming. However, if establishing a sense of permanence is among your primary goals, then opting for monument signs is a smart route. These largely-built outdoor signs are commonly used by established companies, universities, churches, apartment complexes, and more. If you need more help in deciding on the specific signage elements, what materials to use and what dimensions the signage should have, Georgetown Sign Company is here for you. Reach out to us today to learn more.

Advantages of Investing in Monument Signs in Austin

1. Get Passersby Curious: According to a study, 35% of shoppers discovered a local business because of their exterior business sign. This is just a simple example of how on-premise signs are essential investments in brick-and-mortar establishments, even in this digital age. Motorists and pedestrians can easily notice monument signs because they are at an eye-level. When illuminated, these signs become even more captivating and effective.

2. Boost foot traffic and sales: Monument business signs are strategically installed near your storefront or within your property, where many people are walking or driving past. Studies show that custom monument signs drive sales by 9.3%. Other research showed that your business signs are seen at an average of 50-60 times per month by individuals living or working within 5 miles from your establishment. At the same time, these people are said the be the source of 85% of your monthly sales. 

3. Versatility: Custom monument signs are fantastic for displaying not just your trademark but also other vital business details such as your slogan and contact number. These signs function as wayfinding tools and landmarks for individuals who are either trying to locate your establishment or something else nearby. Although they may not automatically choose to visit your place, you are still effectively ingraining your brand in their subconscious. These can even be converted into multi-tenant signs, directories, or digital displays as well.

4. Impressive: Regardless of whether your signs look classic and rustic or contemporary and sleek, these are still excellent for putting your brand’s best foot forward and creating lasting impressions.

5. Worth every penny: With the right monument signage partner, you can maximize your investments since they are built to last for many years and require little to no maintenance. These also cost a lot less than other advertising modes such as television and radio.

Your Reliable Source of Custom Monument Signs in Austin, TX

Georgetown Sign Company is a leading supplier of corporate signs for many professionals and entrepreneurs in the area. We pride ourselves on going above and beyond to provide tailor-made visual communication solutions that generate profitable results. Our Georgetown team is looking forward to working with you soon! Call us today to get started on your custom monument signs.

Source: https://georgetownsign.com/why-use-monument-signs/

Exterior Signs: The Simple Solution for Your Business

If you are looking for an uncomplicated way to promote your products and services, opt for exterior signs. Having these are especially helpful for brick-and-mortar establishments because they let the public know who you are, what you can provide, and what makes you different from others. These straightforward yet highly effective signs don’t usually need additional funding or effort on your end. Once they are produced and installed, these business signs are good to go and will continue to advertise your brand for a long time.

Advantages of Investing in Exterior Building Signs for Your Business in Austin, TX

• Non-intrusive advertising: Overly aggressive marketing tactics and salespeople often turn customers off. When this happens, they will intentionally ignore your company and prefer your competitors instead. You can effectively promote your brand without getting on their nerves with custom exterior signs. These highlight your best assets and make your brand recognizable without additional effort or cost.

• Round-the-clock marketing: Other advertising modes require you to spend a fortune on the time slots, schedule, or frequency you want to promote your company. With exterior building signs, however, you can enjoy unlimited advertising without additional charge. If you’re going to take it up a notch and boost your brand visibility no matter the weather or time of the day, you can opt for illuminated signs.
• Boost foot traffic and sales: The right outdoor signage combination and design elements will pique the interest of your target market, bring them right to your doorstep, and eventually encourage them to make a purchase. 
• Claim the location and stand out from competitors: Don’t be that store in the corner that people overlook. Get ahead of direct and indirect competitors and become a familiar landmark among locals with outdoor signs. These can build your reputation over time and give your brand the attention it deserves.

Types of Outdoor Signs in Austin, TX

While there are many kinds of outdoor corporate signs that will add value to your company, here are just a few examples of them:

• Monument signs: These large signs are fabricated with hardwearing materials such as stone and brick. Having these demonstrates a sense of permanence and dependability.
• Awnings: These charming and multi-purpose signs protect your outdoor customers from various weather elements while promoting your brand.
• Channel letters: These illuminated signs are commonly used at the storefront because of their attractive and professional appearance.
• Post and panel signs: If you want to get the attention of leads from several miles away, opt for post and panel signs since these tower over other establishments.
• Blade signs: For businesses located in busy streets or are heavily surrounded by competitors, you must invest in blade signs. These are perpendicularly attached to a surface above eye-level for maximum visibility.

Your Reliable Partner for Custom Outdoor Signs

Georgetown Sign Company is your go-to company for all your visual communication needs. Our signage solutions are carefully strategized and meticulously produced to ensure that you get the most from your investment. From small window graphics to large format outdoor murals, our Georgetown team is 100% equipped to supply what you need. What are you waiting for? Reach out to us today to get your custom outdoor signs.

Source:https://georgetownsign.com/exterior-signs-the-simple-solution-for-your-business/

Fleet Wraps for Advertising Your Services – Cut Through the Hype and Do It Right

Over the years, commercial fleet wraps have been gaining popularity because of their effectiveness and efficiency in advertising your company. A special laser printer etches the design onto premium grade vinyl, which is then installed onto your vehicle’s exterior. At Georgetown Sign Company, we can convert many types of vehicles into mobile billboards, from buses to trailers and everything in between. Reach out to us today to learn more.

Benefits of Investing in Fleet Wraps in Austin

• Fast return on investment: According to the OAAA or Outdoor Advertising Association of America, vehicle wraps have the cheapest cost per thousand impressions as compared to other advertising modes. Moreover, you can maximize the usage of company vehicles since while these are used to perform daily tasks around town, they advertise your brand and reach more customers at the same time.

• Stay top of mind: In another study by the OAAA, 29% of consumers reported to have visited a store, shop, or facility within a week after seeing outdoor signage. The same study also revealed that fleet wraps improve name recognition 15 times more than other advertising forms. These show why it is crucial to have fleet wraps that showcase full-color graphics, high-definition images, thought-provoking messages, readable texts, and more. Working with Georgetown Sign Company will give you peace of mind that your signage investments have all of those vital characteristics.
• 
  
• Local targeting: Exterior building signs installed directly onto your establishment or within your property gain limited daily impressions. People who live or work nearby are your primary audience. Typically, reaching a more local audience equates to a large amount of money. However, that’s not the case with custom fleet wraps. After cashing out once, your advertisement gains hundreds if not thousands of daily impressions within Georgetown alone. Plus, this can go on over a decade, with little to no maintenance. 

Our Custom Process in Fabricating Fleet Wraps & Graphics

Georgetown Sign Company specializes in producing visual communication solutions tailored to suit your company’s specific needs, goals, available vehicle, and budget. We will thoroughly discuss your options during the consultation stage, namely:

• Full wraps
• Partial wraps
• Vehicle decals
• Magnetic decals

We also plan out a design strategy that effectively delivers your message, which appeals most to your target audience. Once the designers do their magic, it’s time for the manufacturing team to turn your vision into reality. Georgetown Sign Company only uses the best quality materials and equipment to ensure that your signs are high-quality, weather-resistant, fade-resistant, and scratch-resistant. Next, our professional installers get their expert hands to affix your wraps while making sure that it is free from bubbles, ripples, or other types of damages.

Claim Your Free Consultation with Georgetown Sign Company

You’re one step away from making an important business decision that would bring many advantages to your company for over a decade. Call us today to get started on your custom fleet wraps. 

Source: https://georgetownsign.com/fleet-wraps-for-advertising-your-services-cut-through-the-hype-and-do-it-right/

Why Is It Important to Follow Color Contrast Rules for ADA Signs?

While you have probably heard that the Americans with Disabilities Act has certain requirements for signs, you are probably not aware of all of the rules. It’s a common misconception that ADA signs just need to have braille. There are many ADA signage rules, including some that are pretty obscure. For example, ADA requires that signs have high contrast between the letters and background color of the sign. You might wonder why it is important to follow this rule and the more niche rules of the ADA.

It’s About More Than the Visually Impaired

The ADA hasn’t just designed rules so that the visually impaired, or blind, can navigate around buildings. They have taken people with many other conditions into account when designing their rules. The color contrast rule is for people who are colorblind or who have some level of visual impairment but are not blind. They may not be able to read signs with low contrast, especially if the sign is all in one color.

The great thing about the ADA is that you don’t need to personally understand everyone’s potential disabilities in order to create signs that will work for them. The ADA has done the work of figuring out what is best.

Make Sure That Everyone is Welcome on Your Property

Following unusual ADA rules will make sure that your business is accessible for everyone. There’s no need to cut off some people from your business; it’s not smart for your bottom line. Plus, you probably want your business to be seen as a pillar of the community and to have a positive impact on it. Making sure that it is accessible is a necessary step to achieve this.

Avoiding Fines and Other Penalties

Of course, failing to follow the ADA rules, even the color contrast rule, can land your company in serious hot water. The most common penalty is fines, and they only increase over time. However, you might also find yourself “penalized” by public opinion and reduced brand reputation if you are found to be violating the ADA’s rules.

Are You Following All of the ADA Signage Rules?

It’s challenging for a busy company to keep track of all of the ADA rules that they should be following. That’s why it is important to work with a reputable sign company that will keep track of them for you. Work with the Georgetown Sign Company if you’re in Austin. We can create custom ADA signs for you that will follow all of the rules. Contact us today.

Source: https://georgetownsign.com/why-is-it-important-to-follow-color-contrast-rules-for-ada-signs/

How to Choose the Best Custom Wayfinding Signs?

Custom wayfinding signs are important in any building to help people find their way. In complex offices, hotels, event venues, and retail stores, the quality of your wayfinding signs will impact your building in Austin, TX directly. Your customers need to be able to find what they are looking for and feel welcomed into a beautiful space. As they are so important, wayfinding sign design is a little more complicated than it sounds. Here are three major tips to help you choose the best directional signs.

Understand Your Building’s Challenges

The best wayfinding signs are personalized to your specific building’s challenges. There are different kinds of wayfinding signs that help solve different needs. For example, if you have multiple businesses in one spot, a lobby directory sign is a good tool. It will help people get a sense of where they are going right away. Or, if you have a large building with a handful of major points of interest, such as conference rooms, pools, or a visitors center, then you may want signs dedicated to guiding people to that space throughout the building.

Consider Branding and Aesthetics

Every kind of directional sign, from simple door signs to more complicated lobby signs, should be more than just practicality. They will have a big visual impact on your space, so it is important that they look good and help create the atmosphere that you need them to create. They also are a great opportunity to increase branding in your space and help promote your business to your customer.

Check the Sign Design for Clarity

Once you have added all of these elements, the sign may get a little cluttered or crowded. It is a good idea to look at the final sign design with clarity in mind. Is the overall message of the sign still clear? Or do you need to increase contrast, remove elements, or make the sign bigger? In the end, clarity is the most important sign. Although, it should not be challenging for a good designer to combine the practical and beautiful elements of a directional sign.

Get More Tips from the Georgetown Sign Company

We have a lot of experience with wayfinding sign design and can help turn any building into a convenient space that is simple to navigate while still being beautiful and on-brand. Contact us today if you’re in Austin, TX, to make your building a simpler space to navigate for your customers.

Source: https://georgetownsign.com/how-to-choose-the-best-custom-wayfinding-signs/

Why Consider Channel Letter Signs?

Channel letter signs are among the most popular sign options in Georgetown, TX, and everywhere else. These signs have become so ubiquitous that many businesses order them without even seriously considering another sign type. You may not need to know why you should consider storefront channel letters, but it is a good idea to understand their benefits and why they are so successful. Here is why you should consider channel letter signs for your business’ next sign investment.

1. The Best Visibility

It is safe to say that channel letter signs have among the best visibility of all sign types. They can be very large and well-lit with a variety of LED options. The design of channel letters means that there is no background behind the letters except for your building. This makes for great contrast and makes the letters more visible from further away. The benefit for your business is that more people will read the sign.

2. Completely Customizable

Channel letter signs can be completely customized in every way so that you get the exact sign that will best reflect your business and work with your property. The letters can be molded into your brand’s font, and the color can be an exact match with your brand colors. You have several size options, from massive letters on the outside of skyscrapers to tiny letters that can be put inside of a small shop. Plus, there are three lighting options for these signs: front-lit, back-lit, and combination.

3. Durability, Even Outdoors

Channel letter signs can stand the test of time, lasting for several years even when placed outdoors in climates that are less than friendly. They last much longer than the old neon signs would have and are capable of resisting rust and fading from the sun for a long time. The specific lifespan of your sign depends on your local conditions. Of course, you can expect indoor channel letter signs to last even longer, potentially more than a decade.

Discuss Your Sign Options with the Georgetown Sign Company

We don’t believe that you should jump into designing a sign without really understanding your options. Reach out to the professionals at Georgetown Sign Company to discuss what kind of sign would best suit your needs. We offer many more signs than just channel letters and are committing to helping any business in Georgetown make the right decision for their specific needs.

Source: https://georgetownsign.com/why-consider-channel-letter-signs/

How to Use Vehicle Wraps to Get Your Business Noticed

 The single most significant benefit of vehicle wraps is that they help get your business noticed by everyone who sees them. Those same people tend to be your ideal customers, living in your service area or right next to your current customers. Still, some custom vehicle wraps will do a better job of getting attention than others. A few design elements can help ensure your custom vehicle wrap stands out no matter where you go in Austin, TX.

1. Use Lots of Color

There are plenty of colors on the road, of course. Your vehicle graphic should be in a color that really stands out from the typical slate of car colors, and that also reflects your brand. Sometimes your brand color isn’t a great option for this, so you can combine it with a contrasting color to help it stand out.

2. Clear, Large Text

Your vehicle will be moving most of the time that people are looking at it, so if the font is too small, they won’t be able to read it. You need to add large text to your vehicle to catch people’s attention and send the message you want to send. It’s best if the text contrasts with the color behind it so that it is readable, even for those who are color blind.

3. Arrows and Lines

Take advantage of the vehicle’s movement by adding design elements that suggest action and make your vehicle more visually appealing while it is moving. Arrows and lines are great options. Have them run horizontally across the vehicle or slash it in half vertically. Check out our gallery to see some examples of how this can be done.

4. Characters and Personality

Does your company have a mascot? It’s a great idea to place it on the vehicle graphic. It will help catch people’s attention, especially children (if children are part of your brand’s target audience.) If not, there are other ways to inject personality into your vehicle graphic design. You can add images, flourishes, and even catchphrases.

Get Design Tips from the Georgetown Sign Company A great designer can help you create a vehicle graphic that will catch attention while still reflecting your brand and its values to your customers. At the Georgetown Sign Company, we have many great designers who can help you make a great design that you’ll be proud to drive around. If you’re in Austin, TX, reach out to us today to get started.

Source: https://georgetownsign.com/how-to-use-vehicle-wraps-to-get-your-business-noticed/